JetBlue Founder David Neeleman's LCC in Brazil: The Conundrum of New Venture Development
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Code :BSM0059A
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Region : Brazil
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Introduction:Entrepreneur David Neeleman, founder of the US based successful low-cost carrier (LCC), JetBlue Airways Corp. (JetBlue) after stepping down as JetBlue's chief executive officer (CEO), announced the creation of an LCC in Brazil to tap the nation's expanding appetite for flying. Though, the entrepreneur saw a plenty of opportunities in the booming Brazilian economy where air travel had been expanding annually at a double-digit pace, the market had been dominated by two airlines, Transportes Aereas Meridional (TAM) and GOL Linhas Areas Inteligentes S.A. (GOL), together commanded more than 90% of Brazil's domestic airline market. Furthermore, the infrastructural issues of Brazilian aviation could make the development of a new LCC excruciating. |
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